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Hefner immediately invested his profits back into Playboy, expanding his staff. A huge success, the magazine sold out of all 70,000 copies at $0.50 apiece. Regardless, the first issue was released in December 1953. The star was never paid for her Playboy debut. Hefner bought old photos a struggling Monroe had posed for under a pseudonym, having no idea they would eventually end up as a magazine feature. The cover and centerfold featured Marilyn Monroe. He thought a tuxedoed rabbit would be "cute, frisky, and sexy." With no office to work out of, Hef put the first issue of Playboy together in his apartment on the kitchen table. But Hefner himself came up with Playboy's now iconic logo. Originally, Hefner wanted to call it Stag Party, but was challenged by Stag Magazine, so a friend suggested the name Playboy, and it stuck. Recruiting 45 investors who cobbled together $8,000, a young Hef was ready to launch what would become Playboy. In 1953, former copywriter Hugh Hefner saw a demand for a gentleman's magazine. But Hugh Hefner's gone, the original Playboy Clubs have closed, and magazine sales have shrunk to less than 4% of what they used to be.
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In the early 2000s, Playboy's logo could be found on everything from jewelry to tattoos, and Bunnies were all over movie screens and reality TV.
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Its best-selling issue sold over 7 million copies. Irene Kim: Playboy used to be everywhere. Visit Business Insider's homepage for more stories. Today, Playboy is a shell of what it once was, but is attempting to rebrand itself to appeal to younger generations.Hugh Hefner's empire became an iconic part of popular culture, but later struggled to keep up with new competitors, and failed to pivot online fast enough.Playboy's best selling issue sold over 7 million copies and the magazine made $12 million in revenue that same year.If you’re in the Los Angeles area, you’ll be able to browse the collection in person from November 26 through November 30. treat it in such a casual way with humor was a revelation, and a very welcome one.” how really conservative the '50s were-for a major star to. “And that classic reaction in that very repressive time-because one must remember.
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“Her famous comment was, ‘I had nothing on but the radio,’” Hefner told NPR in 1999. She did appear, at least publicly, to have a sense of humor about inadvertently launching Hefner’s empire.
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While Hefner’s copy of that first issue is expected to generate considerable interest, it continues to provoke considerable controversy, as using Monroe’s photos was deemed exploitative. Hefner Foundation, which supports civil liberties and First Amendment rights. Proceeds from the auction will be directed to the Hugh M.
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Also on tap at the auction: a custom-made Playboy Monopoly board game (which is estimated to sell for between $6000 and $8000) a leather Los Angeles Lakers jacket with the Playboy insignia (worth $3000 to $5000) an Underwood Standard portable typewriter Hefner used in college (valued at $300 to $500) his trademark smoking jacket (which should go for $3000 to $5000) and Hefner’s entire personal collection of Playboy, all bound in leather volumes, which experts value somewhere between $20,000 and $40,000.